People over-prepare food to reduce feelings of anxiety
and food insecurity with their family.
Preparing too much food as a way to show affection is common in many cultures
This practice leads to wasted money and food
Over-preparation can also lead to overconsumption and even obesity
To avoid the negative consequences of over-preparing, caregivers should be educated on the financial benefits of buying and preparing appropriate portions of food
Tools & Resources
Feel free to download and use any of the graphics, illustrations, videos, and resources on this page for educational purposes. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
For many, there’s nothing like sitting down for a family meal at a table filled with hot, ready-to-serve food. Many caregivers enjoy providing diverse, nutritious meals to their families to be perceived as a good provider, and in some cultures, preparing excessive quantities of food is common. Think this is crazy? How many times have you had leftovers after Thanksgiving dinner? However, researchers from the Cornell Food and Brand Lab, Embrapa, and the Getulio Vargas Foundation in Brazil have found that these well-intended actions can result in wasted food and, thus, wasted money - a negative consequence for the environment and your wallet.
Prior to this study, little was known about how affection relates to food abundance and how it might contribute to the 371 dollars per capita wasted in US households each year. After completing an initial study examining predictors of food waste in lower-middle class families from Brazil, this study's researchers Gustavo Porpino, Brian Wansink and Juracy Parente examined similar income level households in Upstate New York to systematically look for common practices that result in American food waste.
They found that mothers often like serving large portions to express affection towards their families, and that those who experienced food insecurity in the past are especially likely to overstock food as a precautionary measure. Interestingly, when caregivers provide unhealthy food, they also prepare healthy sides to make up for the other ‘junk.’ Because there is more food served, there are typically more leftovers, which often are thrown away. In fact, the non-use of leftovers was the most frequent type of food waste identified. “It’s kind of ironic,” notes Gustavo Porpino, lead author of the study, “Caregivers do everything they can to fit the traditional role of a ‘good mother.’ They keep the house fully stocked with all kinds of food, provide snacks and treats in between meals, and make sure everyone has more than enough on their plates at the table, but it’s these same behaviors that lead to wasted food, wasted money, and even to obesity.”
Infographic from a related study. Click to view & download
The findings suggest that connecting food pantries with nutritional educators and initiatives that teach caregivers how to manage food at home can reduce food waste in this population. Specifically, positive messages about consuming leftovers and campaigns that emphasize the financial benefits of limiting waste can be used to encourage caregivers to make changes. “By recognizing that resources are wasted as a result of over-preparing food, people may be more open to exploring other ways to show their affection,” explains Porpino, “The good intentions are there, all we have to do is work on how they’re expressed!”
• Download paper from the SSRN (the Social Science Research Network)
Porpino, Gustavo, Brian Wansink, and Juracy Parente (2016). Wasted positive intentions: the role of affection and abundance on household food waste. Journal of Food Products Marketing. doi: 10.1080/10454446.2015.1121433
Other Interesting Articles on Compensation
Dijksterhuis, A. (2004). Think Different: The Merits of Unconscious Thought in Preference Development and Decision Making. Journal of Personality and Social Psychology, 87, 586-598.
Dijksterhuis, A., Bos, M. W., Nordgren, L. F., & Van Baaren, R. B. (2006). On Making the Right Choice: The Deliberation-Without-Attention Effect. Science, 311, 1005-1007.
Fillingim, R. B., Roth, D. L., & Haley, W. E. (1989). The effects of distraction on the perception of exercise-induced symptoms. Journal of Psychosomatic Research, 33, 241-248.
Fishbach, A., & Dhar, R. (2005). Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice. Journal of Consumer Research, 32, 370-377.
Karageorghis, C. I., & Terry, P. C. (1997). The psychophysical effects of music in sport and exercise: A review. Journal of Sport Behavior, 20, 54.
Khan, U., & Dhar, R. (2006). Licensing Effect in Consumer Choice. Journal of Marketing Research, 43, 259-266.
King, N. A. (1999). What processes are involved in the appetite response to moderate increases in exercise-induced energy expenditure? Proceedings of the Nutrition Society, 58, 107-113.
King, N. A., Snell, L., Smith, R. D., & Blundell, J. E. (1996). Effects of short-term exercise on appetite responses in unrestrained females. European Journal of Clinical Nutrition, 50, 663-667.
Kivetz, R., & Zheng, Y. (2006). Determinants of justification and self-control. Journal of Experimental Psychology: General, 135, 572-587.
Lerouge, D. (2009). Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect. Journal of Consumer Research, 36, 367-379.
Lichtman, S.W., Pisarska, K., Berman, E.R., Pestone, M., Dowling, H., Offenbacher, E., Weisel, H., Heshka, S., Matthews, D.E., & Heymsfield, S.B. (1992). Discreptency between self-reported and actual caloric intake and exercise in obese subjects. New England Journal of Medicine, 327 (27), 1893-1898.
Martins, C., Morgan, L. M., Bloom, S. R., & Robertson, M. D. (2007). Effects of exercise on gut peptides, energy intake and appetite. Journal of Endocrinology, 193, 251-258.
Nowlis, S. M., & Shiv, B. (2005). The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs. Journal of Marketing Research (JMR), 42 (2), 157-168.
Okada, E.M. (2005). Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods. Journal of Marketing Research (JMR), 42, 43-53.
Learn more . . .