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How can school lunchrooms increase fruit sales for under $50 and 5 minutes? Traditionally, school lunchrooms tend to pile fruit in metal trays at an inconvenient point in the lunch line, but what would happen if these industrial trays were exchanged for colorful bowls and placed in a favorable location?
A study by Smarter Lunchroom Movement Co-Founders Brian Wansink, Ph.D, and David Just, PhD, and their colleague Laura Smith, examined how these changes affected fruit sales. The Cornell researchers found that even three months after the intervention, fruit selection was found to be 105% higher than what it had been before the modifications were made.
The study monitored the selection activity of more than 560 students in three middle and high schools, comparing fruit sales before the intervention with fruit sales three months after the intervention.
“It’s simple: kids want food that looks good,” said Wansink, “In their eyes, if it looks good, it will taste good. If it’s easily accessible, that’s even better.”
For more information about the Smarter Lunchrooms Movement, please visit: smarterlunchrooms.org
• Download paper from the SSRN (the Social Science Research Network)
Brian Wansink, David Just and Laura Smith (2011). Move the Fruit: Putting Fruit in New Bowls and New Places Doubles Lunchroom Sales. Journal of Nutrition Education and Behavior Oral Abstract, 43(4) S1. doi: 10.1016/j.jneb.2011.03.013
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